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How often have you accepted a connection message on LinkedIn and then were immediately sold to? If your experience is anything like mine then the answer is often – and the practice is on the increase! You accept a connection...

First impressions count. When you reach out to prospects on LinkedIn and they receive your connection message they will see your photo, your headline, your name, the mutual connections you share and also your connection message. This initial impression will...

LinkedIn is the number one social media platform for B2B lead generation. Businesses can find their ideal customer using search filters to narrow the mass of people to the ones that are most likely to buy from them The first...